Who We Are
We are a boutique hospitality partner building strong relationships with our clients founded on transparency and respect. We offer unique services motivated by quality and innovation. These commitments are known as The Fresh Difference and they are driven by the passion of our team and the heart of a third generation, family-owned company. To learn more about what makes us different, follow the link below.
About Us
Our company traces its roots and values back eighty years to its origins in Ithaca, New York, where Martin Wells began his coin machine business. As his company evolved from amusements to novelties and food vending machines, the commitment to quality and integrity associated with knowing all of your customers in a small town became imbedded in the company’s business culture.
As the second and third generation of the family evolved the company into dining and catering services, their Ithaca origins again manifested themselves in the family’s multi-generational connection to Ithaca and specifically to Cornell University’s School of Hotel Administration.
Phases
The food and beverage offerings will be opening in 3 phases. Phase 1- RFX offerings Phase 2- Starbucks Bistro Coffee Bar. Shooting for June 28th Phase 3- Cafe Open. Shooting for July 19th.

Micro markets

In phase 2
Coffee Bar
In phase 3
Employee CafÉ

Commonly asked Question and Answers
Where can I pick up a Fresh Rewards card?
At any Kiosk or in the cafe
What is the Fresh Rewards Access Code?
This Code will be located on the marketing though out the building and the code is FU8ER
Can I load cash on my fresh rewards card?
Yes, at any Kiosk
Can I pay from my Cell Phone?
Yes, using Fresh Rewards APP
Can I pay online?
Yes, using Fresh Rewards APP
Are healthy snack options available in the Micro Markets?
Yes, items are stocked based on sales and health/wellness
How do I get a refund @ a vending machine?
Refunds can be issued by the driver or contacting –
Pat Peluso – 816-588-3864 dkemp@afvusa.com
How do I Redeem the rewards promotion?
Using your fresh rewards card allows you to track purchases and accumulate product rewards. EX: buy 4 get the 5th free.
How do I track my promotional rewards?
The Fresh Rewards app will show you current progress towards a promotional item
Can I pay with a phone at a vending machine?
Yes, Machines are equipped with contactless payment options
Contact us
Dani Kemp
Director of Culinary Operations
Email:

